Last year Britain lost almost £14 billion gambling. We’re here at the ICE conference at the London Excel, the biggest gaming conference in the country
to find out how exactly they do it. This week the Gambling Commission warned the
gambling industry to root out the sexism, Warning them: women on display
half-naked is a bit out of date. As you can see this is a very male-dominated industry, very chauvinistic women are treated as objects, standing next to cars and doing things
that would titillate men. “Put some money honey in my fucking slot machine” Are the male staff dressed like you as well? Mmmmmm I don’t know, maybe at home? They work for the company, so they’ve been
brought in and made to dress like that, and the men aren’t, I find it very very strange. It’s an industry that’s stuck in the past but what
they’re doing now is using the tools of the future, to make their products as immersive
and as compelling as possible. So the dealer is somewhere dealing live, Somewhere, and it’s being projected
into the virtual reality. The VR, Xbox controllers these have been designed
for gaming, computer games, but they’ve been co-opted by the gambling industry. All designed to draw people in to what is a
gambling product, but as they label gaming, this blurring of the lines is particularly worrying when so
many children are getting addicted to gambling now. Is this gambling or is it gaming? This is gaming, these guys are having a
competition to win a PS4, but as you know the combination of gaming
and gambling is kinda coming together, people are trying to get them together really. Online gambling takes about £4 billion a year. One country that kept popping up again
and again was Malta. I’m from Malta. I’m Maltese yes. Malta. Why Malta? It’s a tax haven. The Gambling Commission let people who
are regulated in Malta operate in Britain. So you’ve got lots of companies there who come over
from Malta to sell into the British Market. That don’t pay tax here and don’t employ anyone here. You get regulators here selling their jurisdiction.
How they do that? They say we’re not going to bother regulating you. Other jurisdictions, their licensees usually come
to us looking for another licence, because we can target audiences that
the other licensees can’t. So that’s really quite a big thing for us, Asia is massive. By the way it’s a tax haven as well.
This race to the bottom in regulation and tax, is a huge problem but it’s something that can
easily be solved by the government. If they ensure that anyone who wants to operate
in Britain pays tax here and is based here. This is a ruthless, male-dominated, chauvinistic,
multi-billion pound industry which avoids tax, and isn’t being properly regulated. As a country we’ve really got to get to grips with it, before it gets much worse then it already is.